About Me

Hi, I’m Abi

I started Taupo Social Media Co to create more freedom and flexibility for my family, allowing me to spend more time with my two little kids while building something meaningful of my own.

In my role with Coresteel Central Plateau & BOP, I led the branding and social media direction that resulted in the company receiving the 2025 Runner Up Branding Award and the 2025 Marketing Award. Alongside building Taupo Cake Co from the ground up, I discovered a genuine passion for content creation, branding, and helping businesses connect with people online in a way that feels authentic and approachable.

Through growing both brands, I saw the potential to offer these services to other local businesses wanting support with their online presence.

My Approach

I believe good social media should feel:

  • Genuine

  • Consistent

  • Professional

  • Personal

  • Easy to connect with

I focus on creating thoughtful content that reflects the personality behind a business — not overly corporate marketing, but content people actually enjoy engaging with.

A Little About Me

  • Mum to two little loves

  • Passionate about creating & storytelling

  • Love supporting local businesses

  • Big believer in consistency over perfection

  • Building a business around family, creativity, and freedom

Building brands with heart, creativity, and strategy.

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The First Two Weeks
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Investment